That all depends on who you ask. It's all in the cocoa, dear- if it hasn't been fiddled with, it turns a lovely red color in response to its neighboring ingredients. Some would use the juice of beets or even food dye to achieve the same effect.

The top is cream cheese icing.

[She then took a small plate, cut a slice and divvied it up into bite-sized portions. One was offered to him.]

Here- try this on for size and tell me what you think.